Tips and Strategies for Sales Freelancing
Before we tell you how you can work as a sales freelancer, it’s worth giving you a few tips so you can succeed in freelance sales no matter what. Freelancing can be a minefield if you don’t adopt a strategic approach.
You need to build a go-to-market plan same way you would if you were starting a new business. Planning and strategy at the start will serve as a direction and goal posts for the future. Here are our tips for freelancing in sales successfully.
1. Get Hired
To make it as a sales freelancer, you’re going to need clients, which means you’re going to need exposure in all the right places online. Social media is your obvious first port of call for exposure, but for getting hired, you need to register on work platforms where buyers gather. Other more established freelancer platforms that are more generic in nature include widelinked.com. have a large ready-made pool of potential employers and great embedded systems for feedback.
Don’t be afraid to also apply to ‘regular’ jobs on job boards. Highlight you’re only available part-time and you might find the client to actually prefer that. Think of it as lead generation.
2. Blow Up your Linked in Profile
If you’re still thinking of your Linked In profile as your CV, it’s time for a bit of re-education. Your Linked In profile is less about your employment history and more a highly targeted advertisement towards potential clients and employers. Stop thinking ‘this is where I have worked’ and start communicating ‘this is how I help companies do X’.
With 450 million+ members, LinkedIn is the biggest professional social network out there. It’s both a terrific prospecting tool and an irreplaceable market research tool.
from a freelancer perspective, the two most important things are your headline and the keywords inside your profile. Your headline needs to capture the attention of target employers when they are browsing profiles. Something like ‘Sales Freelancer helping SAAS companies kick some serious butt. 2,000+ connections’ is the type of headline that might pique the interest of SAAS companies looking for a flexible sales hire. There are ways you can automate your views of specific profiles also, and everyone is always curious to see who looked at them, so there is exposure to be had.
3. Get Active on Social Media
Editing your Linked In profile is only part of the puzzle when it comes to the world’s largest professional social media network. Once your profile is solid, you need to become an active member on the network, and this means posting updates, commenting on other people’s updates, recommending people, soliciting recommendations yourself and more.
Another way to think of it is digital networking. You should focus on relationship building through words of encouragement, commenting, sharing posts and more.
Build a presence and build your personal brand. This will help clients find you.
4. Use Technology
Many salespeople have horror stories of clunky CRMs they’ve been burdened with that has slowed them down or frustrated them in their sales career. Practically anyone that used Salesforce in their early days will attest to that. Technology, thankfully, has moved on. There are a plethora of interesting sales tools out there for everything from prospecting to re-engaging with stagnated leads. Many of these tools have free trials so as a modern salesperson, there’s no excuse not to try these tools out. Particularly if you’re in control of your own sales stack, which you indeed are if you’re going to become a sales freelancer (or a Digital Sales Nomad).
You’re going to need some of your prospecting done via email and sequences if you’re going to generate inbound. Tools like Hunter.io are going to help you find the email of just about anyone so you can fill up that prospect list.
There is so much sales tech out there, we can’t even begin to talk about it all (or maybe we might, but that will be another story) many with free tiers or trials so it’s important to experiment.
5. Create Content
As a salesperson you likely flex your oral communication skills often but to survive in today’s sales climate, you need to put your written sales skills to work. Writing on websites such as Medium or Linked in Pulse will get your name out there and a premium placed on your ability to communicate. Clients and employers love it if a salesperson can write as well as they speak. Write about observations you’ve made about selling or do a bit of promotion. Whatever just write.
If long-form content is not your thing, master the art of contributing value with just 160 characters on Twitter.
Stop scrolling through Facebook or Instagram on your commute! That’s what everyone else is doing. If you’re a true sales hustler and you want to maximize your free time, habit stack your daily commuting with writing. You’ll be surprised at the results.
Okay, so you’ve likely heard of the ABC of selling – Always Be Closing. If that statement is true (which it is) then the ABP of selling is also true, if not more so.
Always Be Prospecting.
The modern salesperson should be prospecting every day. You need to fill your pipeline via cold emailing, cold calling, social media and more. At the end of a sale, you should be ABP’ing in the form of asking for referrals.
If you can make a success of your freelance career, it’s highly likely you’ll have found yourself some long-term clients. If that happens, prospecting can easily fall by the wayside. So, remember the old adage, you’re only as good as your last sale and Always Be Prospecting.
7. Grow Your Sales Team
Let’s say you’ve found a winning client with a great product, and you’re kicking some major goals. Wouldn’t it be great if you could build a sales team for that client and really kick some goals?
Our online platform gives you all the tools to add another sales team.
Think about your life and be a successful freelance sales engineer.